Tom Marshall, Director of Marketing and Practice Development for Chesapeake Medical Imaging (CMI), was discussing how its referring community responds to ScriptSender. “We demonstrate the technology to them in person,” he said. “We show, right in their office in real-time, how they can send orders electronically with just a Print command. We show the system of checks and balances that confirms that the order went through.”
These live walk-throughs show referrers how easy it is to leave faxing behind. “As soon as they see it, they say, ‘This is what we want,’” he stated.