A typical radiology practice is no stranger to shrinking reimbursements and tight profit margins. Smart providers strategize, seeking ways to boost their bottom line while prioritizing patient care and quality.

That means it’s never been more crucial to forge lasting relationships with referring physicians. ScriptSender helps imaging providers deliver more for referrers—more accurate collaboration, more immediate data access, more convenience for patients. Beyond quality imaging and fast turnaround times, these are the services that make ordering providers take notice. They’re what set a certain practice apart from any others in the field.

Patients now expect the same informative and convenient online experience in healthcare as they do in other industries. Health systems are under pressure to provide scheduling and other services online, and the speed of booking an appointment is critical for 62% of healthcare consumers.

With ScriptSender technology, patients can self-schedule an imaging exam before they even leave the referring provider’s office. The instant the referring provider orders the exam—which is accomplished in one click from any system and sent directly to the imaging provider—ScriptSender reads the order and uses artificial intelligence to gather key data. It processes the ordering provider name, patient name, and patient phone number, and (if the patient opts in) it sends a text message to the patient immediately. That text message contains a link to self-schedule online with the radiology practice, or to call the scheduling department. The link also enables the patient to access a copy of the order.

By making it fast and simple for patients to follow a referral, ScriptSender technology delivers more than convenience. It helps preserve the higher level of care that has been established between the two providers.

The patient gains convenience and control, and the referring provider knows that a trusted clinical partner is collaborating on care. The referring physician refers to a particular imaging center for myriad reasons—better equipment, low error rates, fast turnaround times, and overall better care. Since 90 percent of patients report that they always or sometimes still conduct research on providers before scheduling with them, that represents a risk to both the ordering provider and the imaging provider. Care may degrade outside of that trusted relationship. By making it fast and simple for patients to follow a referral, ScriptSender technology delivers more than convenience. It helps preserve the higher level of care that has been established between the two providers.

Retention rates are always—or should be—foremost in the minds of a radiology provider. Without requiring complex and expensive interfaces, ScriptSender makes it easy to deliver innovative services to referring physicians. More than just convenient, these solutions increase the quality of care. In challenging times, referrers welcome that kind of pleasant surprise.

https://www.kyruus.com/news/consumerism-is-changing-how-patients-find-providers-according-to-new-patient-access-research