But how? “It kept eating at me,” said Craft. Then came his insight while driving. “Everything just lined up.”
Right away, Craft wrote the code in his head. It would enable users to print documents securely over the internet, with real data resulting on the other side—data that could be recognized, harnessed, and processed automatically to populate information in the RIS. Two weeks later, ScriptSender was born.
“We had installations the first day,” said Craft. “Everybody loved it. Print and done—the order is sent in one click. From referring physicians to schedulers, it made everyone’s job much easier.”
Orders flooded back into the outpatient imaging practice, but with a twist. Because ScriptSender allows the secure submission of any document, from any application, referring physicians began adding clinical notes, labs, and other documents. Radiologists thus had better data for their reads, and billers had more information to ensure appropriate coding. “We had always wanted lab results, and now we were getting those too,” said Craft. “It was an unexpected benefit, and one that made a lot of sense.”
Craft soon realized that the problem he solved was not unique to his imaging group, to his region, to radiology, or even to healthcare. He said: “Our software removes barriers. The whole point is to share information, and the result is improved patient care.”